Submissions to “The Wheel” – May 1932

img768.jpgThere’s no question that producer Hal Roach knew how to make a buck. The comedians of his studios were extremely popular with the public and Roach knew that there was a great deal of advertising value in them. Of course, taking advantage of his performers’ popularity doesn’t begin to approach the use and over-use of celebrities of the current age when it comes to advertising and merchandising…but you knew that.

What you may not know is that Hal Roach would periodically take photos of his stars endorsing products of the day and then submit them to their various companies to see if there was any advertising value in them.

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The boy friends take to the Los Angeles Beach for their pose with the Dictator St. Regis Brougham. Pictured are Mickey Daniels, Betty Bolen, Gertie Messinger, Mary Kornman, Eddie Morgan, and Grady Sutton. Photo courtesy Cole Johnson.

Case in point: These three photos were taken by Roach Studios photographer Bud ‘Stax’ Graves and submitted to the Studebaker Sales Corporation to see if any could be used by the company. The Our Gang and Boy Friends photos were not (Major Tongo, celebrated movie canine got the part). The Laurel and Hardy shot with the 1932 Studebaker President’s Sedan was published in the May 1932 edition of The Wheel, a trade magazine published by the company.

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Send in the Our Gang! Dorothy deborba, sherwood bailey, Pete the Pup, kendall mccomas, stymie beard, spanky mcfarland, and wheezer hutchins strike a pose. photo courtesy brad sterner.

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Chosen from the many poses taken just outside the main studio building, this was the one that was published.

2 Responses to Submissions to “The Wheel” – May 1932

  1. On December 30, 2006 at 8:51 am laurelandhardy6225 COMMENTED:

    i love these old photos and can’t seem to get over how they seem to find thier way to all of us laurel and hardy fans everywhere to enjoy..thanks.

  2. On September 11, 2014 at 10:46 pm Find Hats Off COMMENTED:

    Yes, these photos certainly are very nice to see, and I am glad that they are here to be seen.

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