Category Archives: Advertising

Submissions to “The Wheel” – May 1932

img768.jpgThere’s no question that producer Hal Roach knew how to make a buck. The comedians of his studios were extremely popular with the public and Roach knew that there was a great deal of advertising value in them. Of course, taking advantage of his performers’ popularity doesn’t begin to approach the use and over-use of celebrities of the current age¬†when it comes to advertising and merchandising…but you knew that.

What you may not know is that Hal Roach would periodically take photos of his stars¬†endorsing products of the day and then submit them to their various companies to see if there was any advertising value in them. (more…)